— — With the new NHL season fast approaching, the NHL and the NHLPA have announced a new multi-foodstuff initiative.
With the announcement, the league and NHLPA hope to expand their reach in the food and beverage industry.
The partnership with Glenview Farms, the owner of the Glenview Country Market, is expected to increase sales in both food and beer.
The partnership is the first of its kind with a multi-sports brand in the United States.
The league, NHLPA and Glenview are aiming to reach more than 60,000 households with the partnership.
“Glenview Farms is a brand that is synonymous with great food,” NHLPA Executive Director David Andrews said.
“This partnership with the Glenfield family, the food-loving family that we are proud to call home, will make our restaurants even more delicious.”
“We’re proud to be the first to bring this new partnership to market,” Glenview’s executive director of food services, Michael Bierstadt, said.
“This partnership will expand Glenview as a destination for foodies, fans and sports fans.”
Glenfield Farms has been in operation since 2003, with the company now operating a total of 11 restaurants and serving more than 40,000 people.
Glenfields owner, Steve Anderson, says the partnership with Glendale is an extension of the partnership he and the league have been forging with the Glendale Community Food Bank.
“We want to support the local food pantry and food bank that serves our community,” Anderson said.
Glendale has been one of the most successful markets in the NHL since opening its doors in 1997.
It is the second largest market in the league, after Toronto, and is home to a majority of the league’s home games.
The team plays in the Canadian Tire Centre.
In 2016, the team was named to the league All-Star Game.